Respect for the User

Do not waste their time. Speed is respect.


The Problem

The modern web is hostile to users:

Every second wasted is disrespect.

Standard Garden rejects this entirely.


Our Promise

10 seconds from thought to beautiful URL.

That’s it. That’s the entire user experience:

  1. Paste your text
  2. Click “Make it Beautiful”
  3. Get a URL

No account required. No configuration. No friction.

Like Pastebin, but your content looks professional.


What This Means in Practice

1. Anonymous-First Design

You can use Standard Garden without an account:

Want to keep it forever? Create an account after you love it.

This is the opposite of “growth hacking.” We earn your trust first.

2. Progressive Enhancement

The upgrade path is natural, not forced:

Anonymous (no account):
↓ loved it? create account
Free Account (10 notes):
↓ need more? upgrade
Paid Account ($4/month, unlimited):
↓ power user? use advanced tools
Obsidian Plugin + CLI

Each step is optional. Each step adds value. No pressure.

3. Zero Configuration

Most platforms make you configure everything:

Standard Garden does this for you.

Typography is automatic. Temperaments are detected. Everything just works.

You can customize if you want (via frontmatter), but you never need to.

4. Speed is a Feature

Our performance targets:

These aren’t aspirational. They’re requirements.

If you can’t meet them, you’re doing it wrong.


The Technical Implementation

Speed isn’t an accident—it’s architecture.

1. Static-First Rendering

We pre-render everything possible:

2. Edge Delivery

Cloudflare Pages serves content from 300+ locations:

3. Minimal Payloads

Every byte is scrutinized:

4. Efficient Database

Cloudflare D1 (SQLite at the edge):


Examples

The Old Way (Google Docs)

Time to share a document:
1. Open Google Docs (5s)
2. Create new doc (2s)
3. Paste content (1s)
4. Format text (30s)
5. Click Share (2s)
6. Set permissions (10s)
7. Copy link (2s)
8. Explain “Request Access” to recipient (frustration)

Total: ~52 seconds + confusion

The Standard Garden Way

Time to share a document:
1. Paste text (1s)
2. Click “Make it Beautiful” (2s)
3. URL copied to clipboard (instant)

Total: 3 seconds

17x faster. Zero confusion.


UI Principles

The Command Palette (The Gate)

Power users can do everything via keyboard:

Hidden until you type :: – doesn’t clutter the interface for casual users.

Responsive by Default

Every page works on:

No separate “mobile site.” No app download. Just works.

Error Messages That Help

❌ Bad: “Error 422: Unprocessable Entity”
✅ Good: “Your note is too large. Try removing some images or splitting it into multiple notes.”

❌ Bad: “Invalid token”
✅ Good: “Your login expired. Click here to get a new magic link.”

Errors should help, not confuse.


What We Don’t Do

No Dark Patterns

No Feature Bloat

We don’t add features just because we can:

Every feature is a burden. We only add features that justify their weight.

No Tracking Hell

Your notes are yours. We’re just the infrastructure.


The Litmus Test

Before adding any feature, ask:

“Does this add friction or waste time?”

If yes → don’t build it.

If no → still think twice.

Simplicity is the final form of sophistication.


For Developers

When building features:

  1. Measure performance: Use Lighthouse, Core Web Vitals
  2. Test on slow connections: 3G is still real for millions
  3. Progressive enhancement: Works without JS? Good.
  4. Accessible by default: Screen readers, keyboard nav
  5. Fast or die: If it’s slow, it’s broken

Speed is not a feature—it’s respect.


Further Reading


Every second wasted is an apology we owe. We refuse to apologize.